Sunday, October 31, 2010

Vampires For Everybody

In class a while ago, we talked about how most products in today’s market are targeted towards women while the men are the producers of these products.  Like Modleski said, production=male, and its active and rational while consumer=female, and are passive and emotive.  Basically, it is the gender roles that have been around forever that say that women are overly emotional.

Recently, the vampire books, such as the twilight series have definitely been aimed towards women, only difference being that a woman produced these books.  Actually, most of the series that have to do with vampires have been written by women as of late.  They could have done something to change the stereotype that women are super emotional and write books that don’t make the female characters weak and dependent on males, but they didn’t, instead deciding to keep doing what worked for all the male writers of the past vampire books.

Vampires in general are very much aimed towards women.  In general, or as of late, they are portrayed as sensitive, emotional, and misunderstood, giving into women’s desires for men like that in real life, the misunderstood bad boy who ends up being a supernatural being.

In Buffy the Vampire Slayer, one of the only major shows with a female lead, Buffy Summers is shown as a strong, independent woman who kills vampires and other creatures with almost no help from others.  This show was very clearly aimed at females, and it was produced by a male, Joss Wheden.  While this show was good for making the woman a lead role, it still managed to give into women’s stereotypes and in the middle of the second season, made Buffy a mess when she fell in love with angel and he turned evil.

I have been talking about how women are always the consumers and men the producers, but that has changed somewhat as of late.  Blade, a movie about a guy who is half vampire half-human and kills vampires, is clearly aimed at men.  There is tons of action, and the lead is a strong male character who men aspire to be.  Underworld, while having a female lead, is still clearly aimed towards men, having hot girls in tight clothing and tons of strong male characters